Product positioning 

Product positioning

With PROMITOR™ Dietary Fibers in your products, you can make a range of health-plus claims to attract consumers: 

  • Excellent or good source of fiber
  • More/Added/Extra/or Plus fiber
  • Contains x% of the daily DRI for fiber
  • Contains x% of your daily fiber requirement
  • Contains x grams of fiber

 

Other Claims

  • Fiber promotes intestinal regularity
  • Fiber has a low glycemic response
  • Fiber promotes a healthy digestive system
  • Promotes/Maintains a healthy digestive system
  • Fortified with fiber for a healthy digestive system
  • Fiber promotes digestive health
  • Fiber promotes healthy digestion
  • Contains fiber to support digestive health
  • Contains prebiotic fiber

Please note:

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims to the left. Nutritional information is derived from calculated sources.