Twenty years ago, many Americans would have had trouble understanding a package’s ingredients and nutritional data. Now, thanks to nutritional claims and a more health-conscious society, we’re comfortable talking about antioxidants, trans fats and Omega-3 fatty acids. It won’t be long before people realize that a diet high in fiber has benefits beyond digestion. And that PROMITOR™ is an easy way to add more fiber to your diet.

• 77% of U.S. consumers are trying to consume more fiber.*
  45% of consumers would purchase more food and drink products with fiber if they tasted better.**

*Source: IFIC Foundation Food & Health Survey, 2008

**Greenfield Online Omnibus Survey  - August 2008