By employing the latest market research techniques, Tate & Lyle has developed a keen understanding of what consumers desire in health and wellness products for themselves and their families. We rely on these insights, along with our technical, applications and regulatory expertise to help you develop winning products with PROMITOR® Dietary Fibers that keep consumers loyal to your brands.
Our latest U.S. consumer insights revealed:
- Nearly 90% believe maintaining a healthy digestion is important
- More than 85% of consumers believe fiber is important to their diets
- Nearly 50% of consumers believe they need more fiber in their diets
Let’s listen to the consumer together and create fiber-rich products that meet their health and wellness goals.