Product Positioning

Positioning Your Products for Health

PROMITOR™ Dietary Fiber offers you a great opportunity to position your food and beverage products in the new healthy-eating market. With PROMITOR™ in your products, you can make a range of health-plus claims to attract your customers:

Nutrient Content Claims

  • Excellent or good source of fiber
  • More/added/extra or plus fiber

Structure Function Claims

  • Fiber promotes a healthy digestive system
  • Promotes or maintains a healthy digestive system
  • Contains prebiotic fiber
  • Foods high in fiber can help you feel fuller for longer
  • Foods high in fiber can help you maintain your weight
  • Boost your digestive system’s natural defenses
  • Fortified with fiber for a healthy digestive system
  • Contains prebiotic fiber to support digestive health
  • Contains part of your daily recommended intake for fiber

Fiber content must be 10% of DRV to make the above claims per FDA regulations.
*Source: The Hartman Group Label Reading from a Consumer Perspective 2007

“54% of consumers frequently read labels*”

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