Driving the DRI Demand
Daily recommended intake is often a part of consumer purchase decision-making. Many consumers have good intentions of achieving a balanced and wholesome diet and are aware of “healthy-eating” guidelines. They are also aware of the uninspiring flavors associated with healthy, especially high-fiber, foods.
Consumers acknowledge that fiber is good – yet while a typical man needs 38g according to DRI figures, the average daily consumption today stands at just 14g (in the US)*. With the right products, and the right marketing support, you can capitalize on this market opportunity by offering customers the fiber they’re looking for, without compromising on flavor.
Click here for more information on dietary reference intakes.
Alongside our depth of knowledge and expertise in ingredients and product formulation, Tate & Lyle understands market trends because we listen to the consumer. In partnership with Tate & Lyle, you can benefit from our commitment to promoting healthy eating and access the extensive research we conduct into consumer health trends, helping focus your product development and marketing.
*Source: Food and Nutrition Board – Dietary Reference Intakes 2005 (a unit of the Institute of Medicine, part of the National Academy of Sciences).
A typical male needs 38g of fiber of day, but currently consumes just 14g*
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