PROMITOR™ – Making a Difference to Your Brand
Consumers are becoming increasingly aware of health issues and the nutrition they should be receiving from their daily diet, especially when it comes to achieving the DRIs now so prominently displayed on food and beverage packaging. The food industry wants to react to this trend. But how?
One of the keys to a balanced, healthy diet is fiber. With PROMITOR™ Dietary Fiber as a part of your brand, you can give consumers the products they want with the health benefits they need, and seize a great market opportunity.
When you choose PROMITOR™ Dietary Fiber, you also have the support of Tate & Lyle. We can provide you with a long-term partnership that lets you take advantage of our extensive formulation and product expertise, and understanding of consumer requirements in the wellness foods category gained from ongoing market research.
*Source: Illuminas US 2006.
Only 12% of adults felt that foods that maintain digestive health and the immune system taste good*
