While the American diet has made tremendous strides in recent years, fiber intake is still regrettably low. This is critically important because fiber influences the entire digestion process, including nutrient absorption, processing of fat and cholesterol, water retention and metabolism.
- In the U.S., men and women consume 12g and 16g of fiber per day* respectively, which is less than half of what the U.S. Food and Nutrition Board recommends.
- In fact, only 21% of Americans get enough fiber each day.**
Source: Food and Nutrition Board – Dietary References Intakes 2006 (a unit of the Institute of Medicine, part of the National Academy of Sciences)
* Food and Nutrition Board – Dietary References Intakes 2006 (a unit of the Institute of Medicine, part of the National Academy of Sciences)
** USDA
We know we need fiber.
The good news is we're trying to do something about it.
- 6 out of 10 Americans are looking for ways to eat a healthier diet.*
- 7 out of 10 Americans believe that food and drink products with fiber are healthy.**
- 77% of Americans are trying to consume more fiber.**
*Illuminas Fiber Research, U.S. 2008
** IFIC Foundation Food & Health Survey
But how does it taste?
Many believe fiber can taste good.
Perhaps the largest factor keeping people from eating more fiber is a misconception that foods high in fiber won’t taste good.
- 47% of consumers believe that products with fiber can taste good.*
- 45% of consumers would purchase more food and drink products with fiber if they tasted better.*
- 29% of consumers believe food and drink products with fiber often taste better than they expect them to.*
* Illuminas Fiber Research, U.S. 2008
The PROMITOR™ Difference
Experience it today.
People obviously want more fiber in their diets but often balk at the taste of high-fiber foods. What if there was a convenient way to get more of the fiber you need in your diet? There is. It’s called PROMITOR™.
PROMITOR™ Dietary Fibers have no effect on taste or texture.
They are versatile, meaning they can be added to a variety of foods that you already love. You can get the benefits of fiber, without sacrificing taste or changing your diet.