It’s January and competition for share of stomach is reaching a fever pitch. Americans are anxiously defining and refining their New Year’s resolutions, sorting through the medley of healthy eating advice and carefully scrutinizing each brand found at their favorite supermarkets. Tate & Lyle identifies four key consumer-driven trends impacting brand transition from store shelves to consumer cupboards in 2010.

Healthy adults can experience an improvement in bowel habits by consuming more resistant starch. Tate & Lyle, a world-leading renewable food and industrial ingredients company, and the maker of PROMITOR™ Dietary Fibers, has released new clinical research demonstrating resistant starch as an important fiber for a healthy gut.

Check out the new PROMITOR™ Soluble Corn Fiber ad focusing on flavored water applications!

Getting to the bottom of what constitutes dietary fiber has been a bit tricky - until now.

Decatur, Ill. (August 25, 2009) – Consumers’ secrets are out: When shopping for themselves and their loved ones, they are swayed by what’s prominently displayed on food labels.

Decatur, Ill. (July 9, 2009) – Fiber is fiber. The key is to let consumers know that fiber is in their favorite foods and beverages. Tate & Lyle’s research found that consumers want healthier fare and believe fiber can help them reach their healthy living goals.

São Paulo, Brazil (April 14, 2009) – Brazil has long been revered for its beautiful beaches, annual Carnival celebration and the legendary “Girl from Ipanema.” Four years ago, however, the country revealed that over 40 percent of Brazilians were overweight.

Decatur, Ill. (March 10, 2009) – Researchers worldwide agree that consuming dietary fiber provides health benefits beyond regularity. With fiber definitions focusing on chemical elements or physiological effects, getting to the bottom of what constitutes dietary fiber has been a bit tricky.

Decatur, Ill. (Jan. 6, 2009) – After months – maybe even years – of nurturing a love/hate relationship with excess pounds, a new study commissioned by Tate & Lyle, the manufacturer of PROMITOR™ Soluble Corn Fiber and PROMITOR™ Resistant Starch, www.promitorfiber.com, finds that people may consume less calories while continuing to eat their favorite foods.